Thanks for sending me the link to the PPFA directory. I spent some time a week or so ago setting-up my page, submitted it, and just went back to check if it had been activated. Not being sure how to check it out, I decided to just pretend I was a consumer looking for a framer in Reno, NV, where my shop is located. I googled "find a picture framer", and when the PPFA site came-up, I used "picture framer" for the search words and for the location, I used our zip code first ... no results. Then I tried "Reno, NV" ... no results. Finally I tried "Nevada" ... again, no results. I was beginning to think we were not yet active, but I decided to change my search words to "The Frame Shop at Lakeside", which is the name of my shop, keeping "Nevada" as the location. This time, our listing did come up. While I do appreciate our listing being active, it seems like the only way a consumer would find it is if they already know about us? That can't be right, so what am I missing? Do I need to edit my listing so that search words like "picture framer" or "picture frames" will result in finding our listing? If so, how do I do that? Thanks in advance for your help in sorting this out.