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Framing in other countries

Jim Miller MCPF GCF

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In the last few days I have posted snapshots of recent teaching tours in Australia (Sydney, Brisbane/Gold Coast, Melbourne) and Russia (Moscow). If you care to have a look, here's a link. September was a crazy-busy month, not to mention the additional month of work to prepare in advance. The experiences were wonderful, but it's good to be home for a while.

The Australian framers are very much like American framers, in terms of materials and equipment, practices, and the industry's body of popular knowledge about specialties such as preservation, object framing, and production framing. Their retail market has not deteriorated as far as our has - at least, not yet. The influence of mass-marketing framers and big-box craft store chains is not prevalent, but those segments of the framing industry are getting started down under.

The Russian framing market is entirely different. Generally, they are unfamiliar with what we call preservation framing and other specialties, but they are eager to learn. Moreover, their framing industry is much less mature than ours. There are plenty of framers; a leading Russian supplier noted that there are about 600 framers in Moscow alone, but they have not had educational opportunities or even an awareness of framing education, until recent years. They're all working and learning on their own, with little or no technical guidance. I wonder if the Russian framing market is something like the American framing market might have been back in the 1950s or 1960s.

In addition to a couple of UK framing educators, Mal Reynolds and Lyn Hall, John Ranes, Tim Framer, and I attended the Moscow International Framing Forum. The MIFF was the second of two major framing trade shows in the same place, about two weeks apart. Two competing supplier factions have not been able to come together in organizing one large, successful framing show, but the two smaller venues seemed to fulfill the intended purposes. The MIFF was well attended and successful by all accounts.

The first show was attended by Rob Markoff, so maybe he will comment on his impressions of that show and the Russia framers in general.
 
Russian Framing Competition

In Moscow I was very impressed by the way the Russians conduct their framing competitions. There were about 80 entries that some of us were asked to judge and, to be honest, they do not compare to the quality of design or construction commonly found in the USA. However, these framers are serious about improving. What they lack in skills and expertise, they exceed in enthusiasm.

The primary organizer of the MIFF is Artem Tambiev, perhaps the Russian equivalent of our Steve McKenzie when he was President of Larson-Juhl. Mr. Tambiev personally presided over the two-hour awards ceremony, in which the winning entries were all trotted out on an easel, then publicly critiqued by the jurors. All of the comments were constructive, but it had to be difficult for the framers to have their best work nitpicked by 'experts' in front of 200 or more spectators. Several of the framers themselves were invited to explain their framing designs. This is a very serious approach to framing competition, directly involving the most influential people in the industry.

Anyway, the comments were educational for everyone, including the jurors. We all benefitted from the camaraderie and the commentary of each juror. As each one spoke to the group, I came to realize how influential our opinions can be, and I believe that made us want to carefully explain and justify our opinions of the pieces on the easels.

For example, Luca Salvadori, maker of some of the finest and most beautiful Italian mouldings, gave us a story about how framing is to art, as clothes are to people, and he related that to the entry he was critiquing. I'm paraphrasing here, but he said clothing displays one's personality in the choice of certain style and color. Accessories, such as a necktie or jewelry, add decorative elements to display the person's mood. Likewise, framing should display the personality of the art, with decorative elements that create the mood of the presentation. I really like that analogy.

Since this was my first visit to Moscow and my first (and unexpected) experience of this sort, I played it safe and talked only about how the artistic influences of the ancient icons and frescoes in St. Basil's Cathedral were apparent in the framing of the entries. I didn't offer any real critique of the art on the easel next to me. I chickened out. But next year, if I am invited back, I will seriously consider my critique and try to make a more meaningful contribution to the program.

The point is, this approach to framing competition puts a whole new emphasis on how and why a framing design works - or doesn't work. I would like to see PPFA take a similar approach and, using real-world competition entries as examples, elevate the value of participating for all involved. That is, take the evaluation process beyond offering opinions, and add the benefit of clear reasoning and justification for a given frame design. Moreover, put it all up for public discussion in a well-organized ceremony that celebrates the winners and encourages the rest.
 
Re: Russian Framing Competition

...

The point is, this approach to framing competition puts a whole new emphasis on how and why a framing design works - or doesn't work. I would like to see PPFA take a similar approach and, using real-world competition entries as examples, elevate the value of participating for all involved. That is, take the evaluation process beyond offering opinions, and add the benefit of clear reasoning and justification for a given frame design. Moreover, put it all up for public discussion in a well-organized ceremony that celebrates the winners and encourages the rest.

Great idea. This provides a wonderful educational tool, even for those that are not participating in the competition.

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Concerning one of your earlier posts, it is great that Russia is becoming more concerned about preservation. When we were visiting the "Gold Room" in the Hermitage, the gold pieces and art were in glassed in cases with halogen lights shining on the art. You could feel the heat on the outside of the glass. Way to hot, but wonderful art...
 
Re: Russian Framing Competition

When we were visiting the "Gold Room" in the Hermitage, the gold pieces and art were in glassed in cases with halogen lights shining on the art. You could feel the heat on the outside of the glass. Way to hot, but wonderful art...

There must be many artistic treasures in Russia that are older than our country. So, I'm sure there are some well-qualified conservators to care for the most important of them. However, the Russian government and the Russian people in general might not share Americans' keen interest in preserving historical treasures from previous governments, especially those ousted by revolution. Americans have never had to justify conservation of artistic treasures or significant documents from the bad times of fallen governments.

The Russians' perspective on conservation must be very different than ours.
 
Well Jim, you certainly have been busy!
Bet you're glad to be home.
Thanks for the informative update on what happens in other parts of the world.
 
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