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Crescent walkabout

Mikki Kavich MCPF

Frequent Poster
 :
Messages
689
Loc
Crossville, TN
Company
Mikki's Frame Shop
I got a visit yesterday.

Very friendly couple that were subcontractors for the co. Crescent hired so NOOOOOO knowledge of framing or mat board what so ever but very friendly!

Kind of a one off mail carrier that asks 8 questions.

Things that make you go HUMMMM?
 
They are making the rounds....

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Visit from Crescent
Dear Professional Picture Framer,
To ensure that you are aware of the full Crescent offering, and where to get Crescent products, we are pleased to announce the start of a new “Feet on the Street” outreach initiative which will begin on May 6, 2013. Within the next three weeks we will canvas the country and visit over 10,000 frame shops face to face!
In order to make this happen, we have partnered with a firm that specializes in this type of activity. The primary focus of this campaign will be to update you with a listing of the Crescent Distributor Partners in your area. We will also distribute a newly-created Crescent Catalog which highlights the full range of products that Crescent is proud to offer. It also provides a sneak-preview of a number of exciting new product launches including a new Crescent Couture matboard collection, new Select matboards, new Art Materials products and more.
During this brief visit our “Feet on the Street” team will be gathering key data on each frame shop; the distributors you use, product lines carried, etc. – all in an effort to identify your needs and develop tools to help us serve you more effectively.
Remember, THIS PROGRAM BEGINS TODAY! We are very excited about this new campaign and the opportunity to help you better identify Crescent products and the Distributors who support you. If you have any questions, or if we answer any questions on our products and programs, please contact our Customer Care team at 1-888-293-3956.
Thank you for your support of Crescent.
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One of them walked into the shop on Monday morning, asked me a question or 2 and gave me the catalog and pretty much left. Oh, he was friendly, but made no bones about the fact that he was hired by a marketing firm, didn't work for Crescent, and had no clue about custom framing. I found it to be very odd. And since I live in the land of Larson Juhl I found it very interesting. Seems like a big waste of money to me.
 
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