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2016 Color Pallette

It's a consumer society and if you don't change the offering, even if it is as simple as changing the color, the consumption will slow down. Pantone wouldn't exist if there wasn't a drive to keep the look ever changing. It does help with dating something. You know that it was from 2012 if it is Tangerine Tango.
There's a 2-3 year lag (if at all) in getting these colors translated into mat board colors, so we're always well behind the fashion curve.
 
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